Marketing & Public Relations
Do you want to promote an Academic Program or offering at Anoka-Ramsey Community College? Here are some resources for you to consider.
New Academic Programs/Offerings
Once AASC Approval is Complete:
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Consider, who is the target audience? How can they be reached? Do you have mail/email lists?
Audiences/Lists to Consider
Alumni Alumni Relations (Michael Wall)
Current Enrollments Institutional Research (Katie Vaccari)
Prospects interested in specific programs Recruitment (Ashley Weatherspoon)
Industry/Businesses Professional Training (LeAnn Snidarich)
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Prepare program benefits/solutions. Why should a student be interested? What type of job will they get?
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Are there transfer options, articulation agreements or related portal offerings?
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Prepare communications/training for counselors/advisors.
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Prepare internal communications for the Marketing and Public Relations Department. Consider an announcement to the college, a college bulletin/student bulletin story
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Consider scheduling information sessions.
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What student life and student services offerings does ARCC have to compliment this program?
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Work with Jill Snippen to prepare guide sheet text.
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Use college templates to design promotional materials. (examples: post cards, posters, brochures, tv monitors)
Once MnSCU Approval is Complete:
Notify Jill Snippen, who will meet with the Marketing and Public Relations Department to fully prepare:
- Guide sheet layout for online academic catalog and single-sheet printing.
- Implement internal announcement via email and college bulletin.
- Web: prepare new web page for program, add guide sheet online, add to online academic catalog, create Flash item (part of the front homepage rotating graphics).
- Prepare Press Release/Photo Op for external announcement.
- Share with President’s Office.
If you have any questions, please contact, Jill Snippen, Educational Services (1228) or Mary Jacobson,
Marketing and Public Relations Department (1315). |